Nonetheless with Runtastic under its wing, Adidas now has a much bigger presence in the market currently overtaken by Nike with its wearables and apps.Ready for a change? Get your dream body! Tailor your strength training & muscle workout to your schedule and fitness level. What exactly that means for the Runtastic brand and integration with Adidas products remains to be seen. It’s unclear what Adidas has planned for the company and its apps, but Runtastic will be joining the Adidas teams and building new experiences as part of the brand going forward. In addition, it offers the opportunity to grow a highly engaged athlete user base and leverage the power of our broad product portfolio. This investment will add considerable value on our journey to deliver new world-class sports experiences. The startup has launched a ton of hardware, too, including GPS watches and smartphone mounts for bikes, as well as a number of niche apps for building six-packs, working out at home, and even improving your sleep.Īdidas already offers several of its own mobile apps that cross over into Runtastic’s territory, such as the miCoach train & run appand the Adidas Go app that integrates with Spotify to offer music matched to a user’s running pace but the these attempts were never very successful. CEO of Adidas Group, Herbert Hainer commented: The company has been founded in Austria in 2009 and it grew to a company hiring 140 employees, who will now join the much larger Adidas Group of 53,000 staff across the globe. Runtastic is one of the leading run-tracking apps with over 70 million users. Runtastic, the company behind a variety of fitness apps, has been acquired by Adidas in a deal worth €220 million ($239 million).

Adidas running app runtastic